Trailers have come to a point where they split the population. The content that they have leave some people annoyed. While they prove to be an effective way to lure an audience. If you are like me, you have a deep love for trailers and appreciate the artistry that goes into creating a great trailer that both entices without spoiling what is to come in the movie.
Trailers tell way too much of the story now. It feels like over the past few years the nature of trailers has morphed. Rather than a trailer that highlight events and tries to show off some of its most interesting aspects. This can go catastrophically wrong now. I actually watched a trailer for a movie I saw and it pretty much highlighted vast chunks of the movie. There was no characterization or any of the depth that the movie had, yet they took potential twists away. The trailer spelled out the movie. While it was enticing based on the material shown, it was also detrimental because it simply showed too much. If a trailer leaves a person feeling like they watched the entire movie already, why would they head out to the theatre to watch it? When something is in a trailer, one watches a movie looking for those scenes to transpire. Sometimes, the trailers are comprised of footage that isn’t in the final film. Many times those quick glimpses of the scenes can show the best the movie has to offer. For a not so great movie, all the best moments have the potential of being in the trailer.
There is also an issue and stipulation regarding the length of trailers. Theatre owners wanted the length of trailers shortened. They thought the two and a half minute running time was too long and ate up potential profits. It makes sense, the more trailers they show before each movie and how many can swing a movies preshow from anywhere from 10 to 20 minutes. As far as the movie goer is concerned, two and a half minutes can also be a long time. As I mentioned previously, that longer running time means that they need to use more bits from the movie. In some cases that can be a detriment to a movie. It’s also a chance to sell the story even further. Either way the two and a half minute trailer runtime is something to consider. That said, not all trailers are that long, a movie can always opt to go shorter. The Age of Ultron Trailer is 1:41, while Jurassic World is 2:41. Clearly, the push to go shorter isn’t something that is being carried out by studios who want the longer trailer time.
All that said, trailers also provide a make or break delivery of what the movie may be to help people understand the movie. A good trailer can drive people to a movie spending theirmoney to contirbute to the box office. On the other hand, a bad trailer is capable of tanking a movie. It dampens the hype on a movie. The trailer is the main point of access that the audience has to the movie before it is actually released. The quality of a trailer will inform the audience. Let’s take for example you walk into a movie. Before it begins the trailers run. All of a sudden a movie that you’ve never heard about plays on screen. Based on the trailer your interest is piqued. The trailer has now just sold another person on the film. Studios want this to happen. Most people don’t know about movies until they see ads on TV or trailers in other movies.