About Nielsen Ratings pt 3

Here it goes, the final installment in my Nielsen series. I’ve discussed how Nielsen works and why it has issues, but now I’ll discuss why Nielsen ratings should not be used to measure how popular a show is. The Nielsen ratings are designed to establish how much a show can charge to play commercials in…

About Nielsen Ratings pt 2

On Friday, I mentioned my dislike for the Nielsen Ratings system. However, I spent so much time detailing how the Nielsen system works and the reasons it arose, I never got to explain why I don’t like the system and feel it is now outmoded. With any luck, today I will finish my discussion of…

About Nielsen Ratings pt 1

I’m not going to pretend I like Nielsen Ratings. I’m not going to pretend they are an accurate voice of those watching. And I’m not going to pretend that I haven’t heard horror stories from people who actually are in the Nielsen system. While, I may despise the system, I’m not going to just sit…